Starting April 21, Google will be expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google’s search results.

Google’s New  Algorithm Gives responsive Websites a better Rank

With a growing number of people accessing the internet by the smart phone, Google changes their algorithm to rank a site. A site will get better ranking if site is mobile responsive.  Google announced this in their official blog at  February 26, 2015 and it is effective from  April 21, 2015.

Is you site mobile friendly?

Have you checked your site ” is it mobile responsive or not?” If not, hurry up! There are a lot of tools where you can check your site is responsive on not. But please use Google webmaster tool to check your site’s responsiveness. It will show your site is mobile ready or not? bishwajit_me

Effect if Your Site Isn’t Mobile-Friendly?

Because it hasn’t been released yet, the impacts of the new algorithm aren’t fully understood and there are still many other factors that impact search ranking. However, it seems safe to say that if mobile-friendliness is a factor, your non-mobile-friendly website will not be showing up in search results on mobile devices, drastically limiting your reach.

If you site is not mobile responsive yet, make it responsive. If you want to make it responsive yourself, better to use WordPress and a responsive theme but if your site is in another language, hire a contractor or firm to make it responsive. However, you can also choose to have separate desktop and mobile versions of your website. When some one access your site from mobile, it will show mobile version of your site. If your site is in WP, you may consider the WP Mobile Edition/mobile switcher plugin. This plugin features a “mobile switcher” that can detect if the visitor is on a mobile device or not, then automatically switch between your primary (desktop) WordPress theme or load the mobile theme instead.